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PR Tip from Ryan Nelson

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Tip from Ryan Nelson: If you're just starting off in the world of public relations and someone asks you to create a media list, don't put advertising executives and other sales related people on there. It looks lazy and your internship/employer/contract person will wonder if you understand the side of editorial at all.

Get to know reporters, their beats, editors, etc...you don't have to know them personally (however that does help) know WHAT they do.

You wouldn't send a recipe to a crime reporter, right? Then get with it.


Sparkle Party at Germain Dermatology Mount Pleasant

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We can't believe it's been 10 years of being part of the Sparkle Party at Germain Dermatology!

Hope to see you there. **It will be held at the Mount Pleasant office at 612 Seacoast Parkway.

PR TV Tip from Ryan Nelson

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PR Tip from Ryan:
Following up via phone to see if your client will receive coverage about a press release, event, etc. is good to do. But when should you not do it?

Early mornings at 6-7am
Afternoons 3-7pm
Late/overnights

Why? Because the morning show is happening and the producer is most likely to answer the phone - which means you're interrupting a broadcast. In newspaper/print - many aren't in the office at 6am because they work different hours to put out their issue.

Stop and think about the times you approach any type of news organization. And remember that when there are odd hours, you may not get the response you want.



SALE on Hydrafacial, SilkPeel & Microneedling with PRP at Germain

Happening October 8-12, 2018  only at Germain Dermatology offices in Summerville and Mount Pleasant. 10% OFF Hydrafacial, SilkPeel and Microneedling with PRP. Call to schedule.